Week17's~Advertising/Public Relations

Like father,
like son (David Lauren)

The act or practice of calling public attention to one's product,service, or need or paid announcements is what makes up advertising.Today son of Ralph Lauren,David Lauren is the head at administering Polo Ralph Lauren's advertising,marketing and corporate communications.Many have agreed in saying that Ralph Lauren's appearance has changed over the years from a vintage private club look to now being a trendy/preppy phoneonema. Being included in the nations number 3 overall print medium in the New York Times is another way to acquaint appeal to newsreaders(both online/print).The New York Times long enduring affiliation with RL also shows its longevity the brand has maintained.Continuing it's advertising schemes the brand contains a mobile app & website.In 2012 Ralph Lauren thoroughly advertised their brand through out the 12' Summer Olympic games & the US open(With RL being the premier brand for team USA's outfits)Famous for their classy catalogs that consists of models,in photo spreads that highlight some looks from specific collection with both men's and ladies apparel.Using different digital channels to editorialize content featuring a branded quarterly magazines that give users trends reports and articles that highlight the retailers current product line.Ralph Lauren's Web initiative uses its top editors at fashion magazines to walk users through the brands contemporary collection and let users shop looks directly.Within commercials,print,app & online outlets im sure their ad budgeting is undoubtedly ranged in the high millions.Embracing to advertise technology such as their QR(Quick Response) Codes(bar codes that cellphones are capable of to get content in association with the product).In addition RL won the luxury marketer award in 2010...Here's a look at Ralph Lauren's 2012 Big Pony Ad (http://www.youtube.com/watch?v=-PPr4iWLH9c&feature=related)