Ralph Lauren Discusses Why He Likes Watches

Week 7's~Business Marketing

The marketing of goods and services to individuals and organizations for purposes other than personal consumption is Business marketing.This concept also translates to business on the internet.The facilitating among organizations is called business-to-electronic commerce.Business marketing on the internet is probably thee most vital cast of  marketing in today's society.For the sole reason in that the internet is the most popular gateway for Advertising & use for our daily news,music sources,entertainment & purchases,etc.A company such as Internet Marketing Inc. assist companies compete  and captivate  new consumers forced by listings provided by the internet's major search engines.The better a brand is acknowledged the more the company's message can gravitate to consumers.

~RALPH LAUREN on FaceBooK~

A case of internet marketing is how Ralph Lauren uses social media as outlets to advertise.Their official Twitter( @RalphLauren & @RugbyRL) & Facebook accounts are alternative's of expanding their brand(giving a sample of R.L offerings,displayed in their images and style guides.Social media's consumption and great influence on the world is vast,prime example here showing the total amount of Facebook users worldwide is estimated at 1.2 billion.Nowadays i'd confidently bet 8/9 out 10 people out there would have said they've had or currently have a social media account.And companies aren't just marketing with have official pages but along with side Ad's or Ad's headlining atop the website.Other than social media the actually products from R.L can be purchased at Rugby.com/Ralphlauren.com and various other department store websites that sell R.L merchandise  Head of advertising,marketing and corporate communications David Lauren said at R.L they wanted to change the perception and get people more acquainted with the idea that luxury items are also available online.Lauren said " creating  advertising that is appropriate for the internet" and "using technology as an excuse to push further boundaries".Eleven years ago when Ralph Lauren released their website retailers questioned if the internet would be a true viable option as a sales channel according to Lori Keller(SVP of retail industry unit at SAP).Lauren said about how the internet is"not just a cheap place to get coupons,but a place to get Luxury brands". Pinpointing that R.L consumed over 4 million impressions globally online from more than 350 placements.

The Art of the Automobile - Masterpieces from the Ralph Lauren Collection

Ralph Lauren FW2012-13 collection

Week 8's~Segmenting & Target Markets

Segmentation is the process of grouping people or organization within a market according to similar needs,characteristics or behaviors. Polo Ralph Lauren's brand segmentation takes a pretty diverse approach.To the culture it's consumers buy from, the sphere in which they target  from a particular gender,age range or group of people doesn't finger out and establish one main basis as a target.But an example where Polo targets its brand is to some of the likes to professionals,people of wealth and leisure ,globally and those who are associated with sports as rugby,polo & horseback riding. The segment expands from boys to men & girls to women,anywhere from the ages of 10 to 65.In this target market Polo reaches from kids going into their& adolescences to teenagers being associated with their rugby branch to professional adults,even going on to even senior citizens.Ralph Lauren's clothing collection when it started to first becoming popular and a brand stamp was sought out to have the style and appearance such as those of a preppy,well-groomed to tailored fashion in the 80's.Influenced by the Ralph Lauren catalogs presenting models wearing attire that resembled those in a high class country club of some sort.And on the other hand what has made the brand image appealing to consumers is not just the classic looks,its the added sex appeal it'll have in Ads once in a while.Also the contrasting styles & colors they aren't afraid to blend.For example,Polo's color scheme is known a prime deal for its bright mix up variation of color.Polo is the only brand that comes to mind where i remember seeing a plaid with yellow,a few pink stripes along side orange and a shades of light teal.With Ralph Lauren's Geographic segmentation being as strong as it is in backing the identity of the brand,this gave R.L plenty of space to expand its boundaries.Speaking on R.L's worldwide and geographic perspective by 2010,the corporation has accounted for having 631 worldwide locations(including major cities.)Again making Ralph Lauren hands down one of the world's most widely recognized clothing brands.

Week 11's~Developing & Managing Products

A Basic R.L Rugby Long Sleeve

Developing Products has been a forte of Ralph Lauren,so much that over the years some of their product line have been discontinued,for whatever the reason.Many product models have been manufacture-red underneath the brand that is the Horse logo.Products from Outer wear,polo shirts, fragrances,eye wear,footwear to home furnishings are several offerings R.L make available merchandise .Back in 2004 parent company Ralph Lauren launched their American clothing brand Rugby Ralph Lauren.Rugby is exclusively entitled in Preppy/Rugby inspired lifestyle attire for male and female consumers from ages 15-25.The rugby affair inspired way for the encompassing of Rugby Food & Spirits(small cafe modeled after the brand)Rugby has a book load of that allows consumers to buy and personalize their rugby shirt,which includes free tailoring.Its offers items such as their customary "rugby shirt" sought out to also be known as the rugby jersey.Luxury items include vintage leather jackets and high quality blazers with bullion patches.

Week 16's ~Integrated Marketing Communications

Ralph Lauren's promotion has always been known as the class act when it comes to promoting their brand image.Ralph Lauren's promotion sells off of its elegant image,diverse styles,its target markets and in some ad cases how sex sells,as their ads add a bit of flirtatiousness flavor to spice things up. Integrated Marketing Communications is assembled with a few components.An IMC components feature a company's corporate culture,brand focus,consumer experience,communication tools,promotional tools and integration tools.A case in which of a promo tool RL uses is its Family & Friends avenue.This avenue is exercised when a Ralph Lauren employee forwards the promo code via email or mails a coupon to a friend or family member.The discount would usually go for 30%-40%  off your upcoming purchase at Ralph Lauren.Ralph Lauren's immense competitive advantage hits the market in which ways other industrial retailers can not keep up to par with.For instance with its wide consumer reach. RL offers products at every price mark from the discount(Chaps) to luxury(Ralph Lauren Collection) fourth widening target demographics.International Expansion will help growth as RL shifted its focus in expanding emerging market especially Asia's South East market.Polo's extensive competitive advantage has been their brand identity for the past 20 years,also leveraging the name internationally.Ralph Lauren's makes sure its consumer experience is one to remember.I personally know when somethings purchased on their website,the packaging with which its in goes within 3 boxes and they add a thank you for shopping label.Making the consumer feel special & appreciated.