Week5~Global Vision

By April of 2010 Ralph Lauren Corporation has totaled for 631 worldwide locations(some incl. London, Milan,Tokyo & Paris).Polo Ralph Lauren's most important thread of it's current and future agenda holds in Asia.In Asia,Ralph Lauren assumed it's authority of their operations in eight countries,some featuring Hong Kong,China and Taiwan.The next main objective for the company is to gather direct control in the chief market that is South Korea.Company C.O.O. Roger Farah also saw the opportunities as another vital discovery to cap in on Asia's advancement strategy.If this comes to fruition South Korea & Asia in general would acquire  most of their distribution.As that part of the world is with out a doubt the fastest growing consumer market in the world concerning luxury goods.Statistics show that Polo Ralph Lauren's sales throughout Asia presently measures to $850,000,000. The company's goal in the long hall for  South Korea's division is for it to accumulate for one third of their global commerce.South Korea already is a key part of this expansion delivering $230,000,000 in revenue shares(Containing 175 shop in shops & a few standing outlets,making it R.L's 3rd largest market).Polo Ralph Lauren's global vision also consists of their Rugby manufactured shirts.With some of the world's popular countries headlining/featuring them.Countries such as England,Japan,Spain,U.S,Italy & New Zealand are just a few to name that contain the brand's international support and global connect.

Week4~The Marketing Environment

U.S Water Polo player
 Shea Buckner cools with  Kobe & the camera!
#SAY~CHEESE

 Polo Ralph Lauren's target market cues in on professionals,people of leisure and wealth,persons of business savvy attire,those who enjoy the"preppy" look,sailors ,horse riders and participants who take part in sports demonstrated in rugby and polo.Celeb's & athlete's aren't "strangers" when familiarizing itself with the legendary horse.Polo Ralph Lauren played a huge role in being a sponsor to the entire 2012 United States summer Olympic team,providing them with sharp Polo Navy Blazer's(seen in the Olympic's opening ceremony) . Being the global market that is Ralph Lauren ,it's collection demographic also pertains to people of all age ranges from kids to teenagers to senior citizen's.Polo Ralph Lauren's advantage could be something such as it's expansive radius when it comes down to its  consumers.With it's various number of brand extensions,for example a more cheaper alternative is in it's Chaps brand(sold at Macy's & Kohl's) or top tier class in Polo's Purple Label.The company generates product's at any price margin to whomever consumer that may concern.Polo Ralph Lauren's prolonged asset has been its ability to establish brand strength for the past twenty years,meanwhile in the midst of 

Small glimpse of Polo's "Preppy" look..
Style it whichever way you want!

other fashion clubs struggles in maintain its customers with the diverging  fashion trends.Not only staying one of the strongest brands for the past twenty years ,Ralph Lauren has leveraged it's name internationally.Talk about longevity! Polo Ralph Lauren fluctuated  it's strategic focal point on expanding operations in emerging markets, predominantly in Asia.Asia's South East market region is vastly becoming the focus of the global retail industry.Consumers don't only go that extra mile to pay more for a Ralph Lauren item for it's "name" sorta say but more so the quality its clothes & products acquires.For example some Ralph Lauren shirts are popular for their amazingly soft cotton fabrics.Reason for it's consumer's to go out there way to spend $85 retail price on a shirt.

(below shows more numbers in regards to P.R.L's demographics)
http://www.quantcast.com/ralphlauren.com#!demo

Week3~ Ethics & Social Responsibilities

Ralph Lauren Corporation  takes part in many social contributions in the Ralph Lauren Foundation.Their Foundation  takes upon action in cancer care,education and underprivileged communities.Polo RalphLauren act in a plethora of philanthropic affairs such as the reusable organic tote,Polo Fashion school,Pink Pony Campaign,American Heroes Fund,Hope Help & Relief for Haiti,Habitat for Humanity,Polo volunteers,and the  Ralph Lauren Center for Cancer Care and Prevention.The P.R.L. Foundation helped in funding the preservation of the American flag that inspired the national anthem.


The reusable organic tote is made out of 100% cotton.These totes can be purchased at $10 at any P.R.L. factory store.The entire gross of the proceeds from the sale of the  totes are then donated to the P.R.L. foundation supporting 

philanthropic activities featuring the Pink Pony Foundation and the Nature Conservancy(worldwide conservation organization that contributes it's protection towards ecologically vital lands and waters for people and nature.) Established  in 2004 the Polo fashion school gave motivated/gifted students access to the world that is fashion.The fashion school is an after school series for inner city teens and since 2004  5groups have been participants along with the Polo fashion school.Polo Ralph Lauren raised $4 million in charitable donations for relief efforts and established a college scholarship fund for children of the attacks & the American Heroes Fund. Also Polo Ralph Lauren awarded gifts to the Twin Towers fund,the American Red Cross and the New York  Police and Fire Widows & Childerns Benefit Fund.Polo volunnteers dwell within developments with non profit community organization including AIDS walks, Food Banks,Park Improvement & Free Arts Day. P.R.L and Habitat for Humanity joined forces with the program launch named "G.I.V.E"(Get.Involved.Volunteer.Exceed).Polo's Pink pony fund was primarily for cancer care and prevention centers mainly breast cancer.These backup-ed programs for early diagnosis',education,treatment and research.In celebrating the 10th anniversary of the Pink Pony ,Ralph Lauren's first Pink Pony online auction took off alongside partnership with luxury charity auction site.The auction believe it or not offered 200 exquisite, once in a lifetime experiences,for example giving bidders an opportunity to access a little taste in Ralph Lauren's "shoes".The auction offered a personal tour of Ralph Lauren's world famous/well known automobile collection, a weekend at Ralph's round tree villa in Jamaica & front row V.I.P. seats  to Ralph's upcoming NYC fashion show.

Ralph Lauren supports the Hope Help & Relief as a campaign helping Shelter-Box to ship tents and sheler survival boxes to Haiti.The primary mission was to construct leaders in music,fashion,film,art and fiance in the community to become assistants of change for Haiti's rebuilding.One of the last programs would be the Ralph Lauren center for Cancer care and Prevention located on Madison Avenue.Established in 2003 the independents charitable organization provides screening for breast,cervical,colon and prostate cancer.The center is  also affiliated in assisting to facilitate diagnostic and treatment benefits in one of New York City's locations that holds one of the highest cancer mortality rates in the city as well as the nation.

(*Accredited  to Fashionwithaheart.wordpress.com*)

Week2~ Strategic Planning

*The Man himself perfecting
 his craft on a Global scale*
(ELITE Magazine)

Every industry before it is created must develop a strategic plan.This strategic plan consists of creating and maintaing a fit amongst the organization's objectives and resources,along with evolving market opportunities for the company to enhance future growth and longevity.I remember my high school business teacher once telling me the saying "If you fail to plan,you plan to fail".This particular phrase stuck with me as a reference to not solely the business world but also in it's regard to life.

Born Ralph Lipschtiz,who later at the age of 16 changed his last name to Lauren,would go on to name his company under his entire and more appealing name "Ralph Lauren".By 2007 Ralph Lauren Corp. had over 35 boutiques under its name in the U.S and other international locations including London,Milan,Tokyo,Moscow and Paris.Planning the opening of boutiques in dominant cities worldwide wasn't the only way R.L's popularity and demand increased as in 2007 companies like NBC's share/Ralph Lauren media relaunched it's website with the new name ralphlauren.com. In 2009 product licensing partners featured L'Oreal,Hanes brands, and Luxottica group(eyewear). As of April 2010 R.L Corporation has totalled for 631 worldwide locations, including 179 full-price stores,171 factory stores and 281 small shops within stores.The brand that is R.L has evolved immensely as the Ralph Lauren umbrella holds a plethora of divisions,starting with the flagship Polo Ralph Lauren,Black Label,Purple Label,Big and Tall,Tennis & Golf sportswear and Rugby Ralph Lauren(targeted for younger consumers)etc.Accompanying fashion brands that fall beneath R.L Corporation are those of Club Monaco,Chaps & American Living.

Ralph Lauren's S.W.O.T analysis consists of Strengths-Weaknesses-Opportunities and Threats.Given Strengths are sponsorships like Wimbeldon and targeting a wide range of customers via Asia to Europe to America as, well as their online store.Weakness' come into account by resulting in buying & selling different currencies leaving cost margins unstable & the cost of maintaining numerous head offices opposed to having no factories.Opportunities Ralph Lauren is capable for are launchings of new lines,maintaining it's brand strength.Supporting breast cancer & eco friendly campaigns create opportunity to advance and flourish campaigns.Perceived threats could come at the hands of competition in their target market like Hugo Boss,Michael Kors,Burberry & Armani. 

Week1~ History & Mission Statement

POLO RALPH LAUREN History:
The upscale & classy fashion retailer that is Polo Ralph Lauren was established by american fashion architect Ralph Lauren.Big branded department stores such as Macy's, Nordstrom & Bloomingdales carry the Ralph Lauren clothing line.

Origin:
The basis of Ralph Lauren Corp. began with the launch of the designers tie collection back in 1967.The first R.L store opened as a boutique inside of the department franchise Bloomingdale's in 1969.During the start time of the new boutique,the fashion innovator Lauren then delivered an ensemble of suits for women.During this collection release,the first Polo emblem was revealed.In 1981 the company would then barge the European/international scene with its store opening on New Bond Street in the West End of London,England. 

Mission Statement:

Ralph Lauren's main agenda keys in on high-end clothes & fabrics for both men and women,alongside products such as accessories,footwear,fragrances and home(robes,towels,bed casings,etc.).Ralph Lauren has always represented for distributing quality products,inviting people of all races and
walks of life from toddlers to teens to senior-citizens to take part in their vision.

POLO RALPH LAUREN



  Vintage/Iconic 
Ralph Lauren Polo Horse/"Big Pony" Logo