Ralph Lauren Discusses Why He Likes Watches

Week 7's~Business Marketing

The marketing of goods and services to individuals and organizations for purposes other than personal consumption is Business marketing.This concept also translates to business on the internet.The facilitating among organizations is called business-to-electronic commerce.Business marketing on the internet is probably thee most vital cast of  marketing in today's society.For the sole reason in that the internet is the most popular gateway for Advertising & use for our daily news,music sources,entertainment & purchases,etc.A company such as Internet Marketing Inc. assist companies compete  and captivate  new consumers forced by listings provided by the internet's major search engines.The better a brand is acknowledged the more the company's message can gravitate to consumers.

~RALPH LAUREN on FaceBooK~

A case of internet marketing is how Ralph Lauren uses social media as outlets to advertise.Their official Twitter( @RalphLauren & @RugbyRL) & Facebook accounts are alternative's of expanding their brand(giving a sample of R.L offerings,displayed in their images and style guides.Social media's consumption and great influence on the world is vast,prime example here showing the total amount of Facebook users worldwide is estimated at 1.2 billion.Nowadays i'd confidently bet 8/9 out 10 people out there would have said they've had or currently have a social media account.And companies aren't just marketing with have official pages but along with side Ad's or Ad's headlining atop the website.Other than social media the actually products from R.L can be purchased at Rugby.com/Ralphlauren.com and various other department store websites that sell R.L merchandise  Head of advertising,marketing and corporate communications David Lauren said at R.L they wanted to change the perception and get people more acquainted with the idea that luxury items are also available online.Lauren said " creating  advertising that is appropriate for the internet" and "using technology as an excuse to push further boundaries".Eleven years ago when Ralph Lauren released their website retailers questioned if the internet would be a true viable option as a sales channel according to Lori Keller(SVP of retail industry unit at SAP).Lauren said about how the internet is"not just a cheap place to get coupons,but a place to get Luxury brands". Pinpointing that R.L consumed over 4 million impressions globally online from more than 350 placements.

The Art of the Automobile - Masterpieces from the Ralph Lauren Collection

Ralph Lauren FW2012-13 collection

Week 8's~Segmenting & Target Markets

Segmentation is the process of grouping people or organization within a market according to similar needs,characteristics or behaviors. Polo Ralph Lauren's brand segmentation takes a pretty diverse approach.To the culture it's consumers buy from, the sphere in which they target  from a particular gender,age range or group of people doesn't finger out and establish one main basis as a target.But an example where Polo targets its brand is to some of the likes to professionals,people of wealth and leisure ,globally and those who are associated with sports as rugby,polo & horseback riding. The segment expands from boys to men & girls to women,anywhere from the ages of 10 to 65.In this target market Polo reaches from kids going into their& adolescences to teenagers being associated with their rugby branch to professional adults,even going on to even senior citizens.Ralph Lauren's clothing collection when it started to first becoming popular and a brand stamp was sought out to have the style and appearance such as those of a preppy,well-groomed to tailored fashion in the 80's.Influenced by the Ralph Lauren catalogs presenting models wearing attire that resembled those in a high class country club of some sort.And on the other hand what has made the brand image appealing to consumers is not just the classic looks,its the added sex appeal it'll have in Ads once in a while.Also the contrasting styles & colors they aren't afraid to blend.For example,Polo's color scheme is known a prime deal for its bright mix up variation of color.Polo is the only brand that comes to mind where i remember seeing a plaid with yellow,a few pink stripes along side orange and a shades of light teal.With Ralph Lauren's Geographic segmentation being as strong as it is in backing the identity of the brand,this gave R.L plenty of space to expand its boundaries.Speaking on R.L's worldwide and geographic perspective by 2010,the corporation has accounted for having 631 worldwide locations(including major cities.)Again making Ralph Lauren hands down one of the world's most widely recognized clothing brands.