Week 11's~Developing & Managing Products

A Basic R.L Rugby Long Sleeve

Developing Products has been a forte of Ralph Lauren,so much that over the years some of their product line have been discontinued,for whatever the reason.Many product models have been manufacture-red underneath the brand that is the Horse logo.Products from Outer wear,polo shirts, fragrances,eye wear,footwear to home furnishings are several offerings R.L make available merchandise .Back in 2004 parent company Ralph Lauren launched their American clothing brand Rugby Ralph Lauren.Rugby is exclusively entitled in Preppy/Rugby inspired lifestyle attire for male and female consumers from ages 15-25.The rugby affair inspired way for the encompassing of Rugby Food & Spirits(small cafe modeled after the brand)Rugby has a book load of that allows consumers to buy and personalize their rugby shirt,which includes free tailoring.Its offers items such as their customary "rugby shirt" sought out to also be known as the rugby jersey.Luxury items include vintage leather jackets and high quality blazers with bullion patches.

Week 16's ~Integrated Marketing Communications

Ralph Lauren's promotion has always been known as the class act when it comes to promoting their brand image.Ralph Lauren's promotion sells off of its elegant image,diverse styles,its target markets and in some ad cases how sex sells,as their ads add a bit of flirtatiousness flavor to spice things up. Integrated Marketing Communications is assembled with a few components.An IMC components feature a company's corporate culture,brand focus,consumer experience,communication tools,promotional tools and integration tools.A case in which of a promo tool RL uses is its Family & Friends avenue.This avenue is exercised when a Ralph Lauren employee forwards the promo code via email or mails a coupon to a friend or family member.The discount would usually go for 30%-40%  off your upcoming purchase at Ralph Lauren.Ralph Lauren's immense competitive advantage hits the market in which ways other industrial retailers can not keep up to par with.For instance with its wide consumer reach. RL offers products at every price mark from the discount(Chaps) to luxury(Ralph Lauren Collection) fourth widening target demographics.International Expansion will help growth as RL shifted its focus in expanding emerging market especially Asia's South East market.Polo's extensive competitive advantage has been their brand identity for the past 20 years,also leveraging the name internationally.Ralph Lauren's makes sure its consumer experience is one to remember.I personally know when somethings purchased on their website,the packaging with which its in goes within 3 boxes and they add a thank you for shopping label.Making the consumer feel special & appreciated.

Week 10's~Product Concepts

Classic!...
One of the few
widgets i'll always remember  in
my father's arsenal of cologne's from childhood

I'm sure that any company would admit,a top priority must be trademarking its brand.Once a trademark right is set into play,the only way other companies may use that brand is having to be granted permission.For instance if Burberry wanted to use Polo's horse logo in one of its Ad's.The Ultimate consumer can purchase clothing from R.L without them pondering questions about its quality.Prime example is that of my fathers closet.Their are still shirts that were purchased over 15 years ago that are in good shape,except for the only con that wears on clothing which is fading.Consumer products that are made available by R.L range from  

Throwback gear
,Vintage Polo
Sport Windbreaker
(#The~90's!)

Colognes,Clothing,Glasses/Sunglasses,ties,shoes,bags,jackets & other accessories. Also there home commodities are  another popular comfort that's sold under the umbrella. Dominating sections in department stores with products ,they've made almost every product that one could think of,off the top of your head.Leaving consumers to keep in mind, that Polo is truly one of the most reliable and convenient brand that's ever hit the market. Specialty products are products that consumers search extensively for a specific item and will abstain for settling for less other than what they are looking for.An example of a Ralph Lauren specialty product would be of a vintage collectors catalog,an accessory or clothing.I once remember being placed in this position,last summer when i was looking for a Polo Sport Windbreaker jacket..but failed to find it.