Week 8's~Segmenting & Target Markets

Segmentation is the process of grouping people or organization within a market according to similar needs,characteristics or behaviors. Polo Ralph Lauren's brand segmentation takes a pretty diverse approach.To the culture it's consumers buy from, the sphere in which they target  from a particular gender,age range or group of people doesn't finger out and establish one main basis as a target.But an example where Polo targets its brand is to some of the likes to professionals,people of wealth and leisure ,globally and those who are associated with sports as rugby,polo & horseback riding. The segment expands from boys to men & girls to women,anywhere from the ages of 10 to 65.In this target market Polo reaches from kids going into their& adolescences to teenagers being associated with their rugby branch to professional adults,even going on to even senior citizens.Ralph Lauren's clothing collection when it started to first becoming popular and a brand stamp was sought out to have the style and appearance such as those of a preppy,well-groomed to tailored fashion in the 80's.Influenced by the Ralph Lauren catalogs presenting models wearing attire that resembled those in a high class country club of some sort.And on the other hand what has made the brand image appealing to consumers is not just the classic looks,its the added sex appeal it'll have in Ads once in a while.Also the contrasting styles & colors they aren't afraid to blend.For example,Polo's color scheme is known a prime deal for its bright mix up variation of color.Polo is the only brand that comes to mind where i remember seeing a plaid with yellow,a few pink stripes along side orange and a shades of light teal.With Ralph Lauren's Geographic segmentation being as strong as it is in backing the identity of the brand,this gave R.L plenty of space to expand its boundaries.Speaking on R.L's worldwide and geographic perspective by 2010,the corporation has accounted for having 631 worldwide locations(including major cities.)Again making Ralph Lauren hands down one of the world's most widely recognized clothing brands.