Week 7's~Business Marketing

The marketing of goods and services to individuals and organizations for purposes other than personal consumption is Business marketing.This concept also translates to business on the internet.The facilitating among organizations is called business-to-electronic commerce.Business marketing on the internet is probably thee most vital cast of  marketing in today's society.For the sole reason in that the internet is the most popular gateway for Advertising & use for our daily news,music sources,entertainment & purchases,etc.A company such as Internet Marketing Inc. assist companies compete  and captivate  new consumers forced by listings provided by the internet's major search engines.The better a brand is acknowledged the more the company's message can gravitate to consumers.

~RALPH LAUREN on FaceBooK~

A case of internet marketing is how Ralph Lauren uses social media as outlets to advertise.Their official Twitter( @RalphLauren & @RugbyRL) & Facebook accounts are alternative's of expanding their brand(giving a sample of R.L offerings,displayed in their images and style guides.Social media's consumption and great influence on the world is vast,prime example here showing the total amount of Facebook users worldwide is estimated at 1.2 billion.Nowadays i'd confidently bet 8/9 out 10 people out there would have said they've had or currently have a social media account.And companies aren't just marketing with have official pages but along with side Ad's or Ad's headlining atop the website.Other than social media the actually products from R.L can be purchased at Rugby.com/Ralphlauren.com and various other department store websites that sell R.L merchandise  Head of advertising,marketing and corporate communications David Lauren said at R.L they wanted to change the perception and get people more acquainted with the idea that luxury items are also available online.Lauren said " creating  advertising that is appropriate for the internet" and "using technology as an excuse to push further boundaries".Eleven years ago when Ralph Lauren released their website retailers questioned if the internet would be a true viable option as a sales channel according to Lori Keller(SVP of retail industry unit at SAP).Lauren said about how the internet is"not just a cheap place to get coupons,but a place to get Luxury brands". Pinpointing that R.L consumed over 4 million impressions globally online from more than 350 placements.