Week 11's~Developing & Managing Products

A Basic R.L Rugby Long Sleeve

Developing Products has been a forte of Ralph Lauren,so much that over the years some of their product line have been discontinued,for whatever the reason.Many product models have been manufacture-red underneath the brand that is the Horse logo.Products from Outer wear,polo shirts, fragrances,eye wear,footwear to home furnishings are several offerings R.L make available merchandise .Back in 2004 parent company Ralph Lauren launched their American clothing brand Rugby Ralph Lauren.Rugby is exclusively entitled in Preppy/Rugby inspired lifestyle attire for male and female consumers from ages 15-25.The rugby affair inspired way for the encompassing of Rugby Food & Spirits(small cafe modeled after the brand)Rugby has a book load of that allows consumers to buy and personalize their rugby shirt,which includes free tailoring.Its offers items such as their customary "rugby shirt" sought out to also be known as the rugby jersey.Luxury items include vintage leather jackets and high quality blazers with bullion patches.