Week 16's ~Integrated Marketing Communications

Ralph Lauren's promotion has always been known as the class act when it comes to promoting their brand image.Ralph Lauren's promotion sells off of its elegant image,diverse styles,its target markets and in some ad cases how sex sells,as their ads add a bit of flirtatiousness flavor to spice things up. Integrated Marketing Communications is assembled with a few components.An IMC components feature a company's corporate culture,brand focus,consumer experience,communication tools,promotional tools and integration tools.A case in which of a promo tool RL uses is its Family & Friends avenue.This avenue is exercised when a Ralph Lauren employee forwards the promo code via email or mails a coupon to a friend or family member.The discount would usually go for 30%-40%  off your upcoming purchase at Ralph Lauren.Ralph Lauren's immense competitive advantage hits the market in which ways other industrial retailers can not keep up to par with.For instance with its wide consumer reach. RL offers products at every price mark from the discount(Chaps) to luxury(Ralph Lauren Collection) fourth widening target demographics.International Expansion will help growth as RL shifted its focus in expanding emerging market especially Asia's South East market.Polo's extensive competitive advantage has been their brand identity for the past 20 years,also leveraging the name internationally.Ralph Lauren's makes sure its consumer experience is one to remember.I personally know when somethings purchased on their website,the packaging with which its in goes within 3 boxes and they add a thank you for shopping label.Making the consumer feel special & appreciated.