Week 10's~Product Concepts

Classic!...
One of the few
widgets i'll always remember  in
my father's arsenal of cologne's from childhood

I'm sure that any company would admit,a top priority must be trademarking its brand.Once a trademark right is set into play,the only way other companies may use that brand is having to be granted permission.For instance if Burberry wanted to use Polo's horse logo in one of its Ad's.The Ultimate consumer can purchase clothing from R.L without them pondering questions about its quality.Prime example is that of my fathers closet.Their are still shirts that were purchased over 15 years ago that are in good shape,except for the only con that wears on clothing which is fading.Consumer products that are made available by R.L range from  

Throwback gear
,Vintage Polo
Sport Windbreaker
(#The~90's!)

Colognes,Clothing,Glasses/Sunglasses,ties,shoes,bags,jackets & other accessories. Also there home commodities are  another popular comfort that's sold under the umbrella. Dominating sections in department stores with products ,they've made almost every product that one could think of,off the top of your head.Leaving consumers to keep in mind, that Polo is truly one of the most reliable and convenient brand that's ever hit the market. Specialty products are products that consumers search extensively for a specific item and will abstain for settling for less other than what they are looking for.An example of a Ralph Lauren specialty product would be of a vintage collectors catalog,an accessory or clothing.I once remember being placed in this position,last summer when i was looking for a Polo Sport Windbreaker jacket..but failed to find it.