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U.S Water Polo player
Shea Buckner cools with Kobe & the camera!
#SAY~CHEESE |
Polo Ralph Lauren's target market cues in on professionals,people of leisure and wealth,persons of business savvy attire,those who enjoy the"preppy" look,sailors ,horse riders and participants who take part in sports demonstrated in rugby and polo.Celeb's & athlete's aren't "strangers" when familiarizing itself with the legendary horse.Polo Ralph Lauren played a huge role in being a sponsor to the entire 2012 United States summer Olympic team,providing them with sharp Polo Navy Blazer's(seen in the Olympic's opening ceremony) . Being the global market that is Ralph Lauren ,it's collection demographic also pertains to people of all age ranges from kids to teenagers to senior citizen's.Polo Ralph Lauren's advantage could be something such as it's expansive radius when it comes down to its consumers.With it's various number of brand extensions,for example a more cheaper alternative is in it's Chaps brand(sold at Macy's & Kohl's) or top tier class in Polo's Purple Label.The company generates product's at any price margin to whomever consumer that may concern.Polo Ralph Lauren's prolonged asset has been its ability to establish brand strength for the past twenty years,meanwhile in the midst of
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Small glimpse of Polo's "Preppy" look..
Style it whichever way you want!
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other fashion clubs struggles in maintain its customers with the diverging fashion trends.Not only staying one of the strongest brands for the past twenty years ,Ralph Lauren has leveraged it's name internationally.Talk about longevity! Polo Ralph Lauren fluctuated it's strategic focal point on expanding operations in emerging markets, predominantly in Asia.Asia's South East market region is vastly becoming the focus of the global retail industry.Consumers don't only go that extra mile to pay more for a Ralph Lauren item for it's "name" sorta say but more so the quality its clothes & products acquires.For example some Ralph Lauren shirts are popular for their amazingly soft cotton fabrics.Reason for it's consumer's to go out there way to spend $85 retail price on a shirt.
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